Competitive edge
The situation
Companies have always been in constant competition and it’s normally seen as healthy for the market. However, when their market goes into a transformative state where new technologies and delivery models allows end-users to expect different value and outcomes, companies suddenly find them in a situation where their competitive landscape not only has shifted but fundamentally changed.
Large, established enterprises suddenly find their customer base leaving them for startups, local businesses with loyal customer bases suddenly find themselves outperformed by bleeding edge fintech companies and previously innovative and successful midsized companies on their way up suddenly find themselves outperformed by competitors which have renewed themselves and can better relate to the next-generation customer.
This era of Digital Transformation driven by access to a fundamentally new generation of cloud services, ai technology and big data concepts allows companies to think about business outcomes and customer value in revolutionary new ways and puts most established companies into a situation where they have to rethink, rebuild and reposition their competitive edge in order to be successful in the current and future market!
“Disrupt or die” may be perceived as too radical, but “transform or slowly fade away” is a very realistic scenario for most business out there and it’s driven by the fact that their traditional competitive edge no longer is perceived as relevant; at least for those customers which are in or have performed digital transformation.
Real-life use cases from live customers
We have so many examples on how we helped our customers to take on digital transformation and even reinvent themselves with new competitive abilities. Here are a few:
- The transformation from a traditional business model to a data-driven business model supported by a multi cloud digital platform built from scratch, maintained with DevOps culture and extended across 20 years of technologies
- Reinvention of a Fortune 500 company which would bankrupt unless changing their business model, full rebuild of digital platform based on hyperscalers, PaaS & SaaS, shutdown of 6 data centers with migration of thousands of applications including building of modern teams (such as SRE- and distributed, decentralised DevOps teams)
- Significantly lowering operational cost per business transaction by establishing a full operative, autoscaled digital platform for cloud native applications on hyperscalers and keeping the customer innovative by supporting the architecture with our cloud native operations services
- Establishing and operationalising Kubernetes on hyperscalers as the application platform for functional development on microservices with the principles of shared responsibility model. Nothing beats an agile team, except an agile team with some architectural runway!
Digital Business transformation is not a one-trick pony and we strive with our customers to find the proper combination of building blocks to empower them by an unmatched competitive edge, for every part of the cloud journey not just for the day.
What value do we bring into this?
We are all about bringing technology, frameworks, services, partners and people together and increase your business sustainability! We will help you to perform that cloud journey by building, integrating and operate in a way which brings out the unique flavor in your company towards your end-customers. We do this by making sure that your cloud journey is constantly in tune with your digital strategy.
- Unique integration experience which will enable lower operational cost, increased business agility and your unique innovation capabilities
- Competencies and services which allows you to stay on top of disruptive innovation
- Value chains that helps your teams to scale and stay business outcomes focused
- Eco systems and partnerships to enable access and advisory to technologies and services which increase your innovation capability
Maybe the most important value we will bring to you is our culture of working with our customers and not just for them. What we mean by that is our ability to not only align to your digital strategy but challenge you to build smarter, work smarter and be more effective in your cloud journey with us.
Why do you focus on three different business values rather than just one?
Our customers may have applications which reside in many different generations of the cloud; from the beginning of internet to the most bleeding edge microservices architecture. To be able to support the full life-cycle of any application our customers may have, we will combine Operational Efficiency, Business Flexibility and Competitive Edge throughout the cloud journey and be there for our customers no matter if they are disrupting others, transforming as a business, enhancing their current business or simply looking become more effective.
Our strategy is to be a continuous partner for our customers’ digital strategy and in order to do that we need to support them in any business state!
Do you deliver all of these business values in one project or customer journey?
Operational Efficiency, Business Flexibility and Competitive Edge tend to be driven by different market situations and business cases, which means that we normally split them into “per project” or associate with a particular continuous work stream where the business outcomes are carefully measured.
In our experience, these business values will shift in priority as part of a customer journey and application life-cycle and in order to bring you the best possible experience and business outcome we will normally recommend to stick to one higher goal per work stream and simply work them in parallell regarding sense of urgency.
You talk a lot about partners and ecosystems. Wouldn’t that interfere with your business if you are not reselling them?
Our customers need to incorporate technology, services and capabilities from many partners in ecosystems in their digital strategy if they are going to succeed with being more effective, more flexible and underpin the brand with a unique competitive edge! If we didn’t realize this, we would’t be able to support our customers journey and making it more sustainable by helping them with integration, complementing their competencies and extending their capabilities as a cloud native MSP.
Sometimes we resell, others we don’t; it depends on our customers digital strategy if they want us serve as a added value infrastructure broker or not.
Many companies seem to have the same headlines on added value. How do you differ?
Our customers are telling us we make their business more sustainable by making them more efficient, increasing their business flexibility and increasing their competitive edge. We enable them to go faster to market in a more sustainable way and at the same time keeping their presence in that market in the most efficient way!
We’re a combination of an integrator & cloud MSP; covering decades of technologies and applying the proper delivery culture depending on which cloud generation we are working with and what business outcomes you are looking for!
Kontakt
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Lars Lersveen
SVP Sales
+47 9209 8808
Presse
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Karriere
Er du vår nye ekspert?
Hanne Svendsen
HR Manager
+47 4141 3095
Hovedkontor
Basefarm AS
Nydalen Allé 37a
0484 Oslo
PO Box 4488, Nydalen
0403 Oslo
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