Clarins Group needed a 360° customer view across channels, brand and countries. With 4 brands in 30 different countries, the Group was struggling with customers, sales & product information scattered over more than a hundred unlinked data silo’s and a poorly locally organized campaign management.
The client also wanted to work on a better image coherence on a group level and needed more control from the corporate level on local marketing.
Orange Business supported Clarins Group and integrated over 100 silos into a powerful Central Customer Data Hub.
This Central Customer Data Hub added a secure & personalized interface for customer care & services with a tailored view per brand and country. Furthermore, it made sure that this qualitative data could be capitalized in near-real-time with an efficient cross-channel campaign management system, with a group level coherence.
Thanks to the services provided by Orange Business, Clarins Group now can benefit from:
- a faster response time
- a more efficient & professional workflow
- brand coherence and increased customer knowledge
- a full focus for Marketers on their core tasks and not mining data
